WHO IS TRANSPORTE LATINO
Transporte Latino Magazine celebrates it’s 17th year in the industry. Transporte Latino is the only Media outlet dedicated exclusively to the Hispanic trucking professionals. We understand the thought process, culture, needs, and priorities of Hispanics in the industry. Our monthly publication distributes 92,500 copies nation wide and is BPA Worldwide audited. It is distributed at independent truck stops. truck dealers; and service facilities throughout the most traveled trucking routes in the country.
It is also distributed at all major Truck Shows in the United States. Transporte Latino delivers product information, maintenance tips, business advice, and much more to our audience. Transporte Latino Magazine has a 90% retention rate thanks to reference material and the highest production quality in the industry as well as a readership per issue rate of 4.6.
The app and website provides an ever increasing traffic of readers with a constant flow of the latest information of interest to the Latino trucker (www.transportelatino.) banners and web links are offered free of charge to our advertisers. Surveys are also conducted through our website.
The Trucking Industry
Trucking is a 1.3 trillion dollar industry. It represents 48% of the total logistics system in the United States. Without a doubt trucking, and the men and women behind the steering wheel, haul over 80% of the total freight of goods that consumers need in America. The trucking industry is changing to absorb the future increase of freight during the next decade, expected to grow at around 10% annually. Large transportation companies are changing their practices of hiring drivers and replacing them with sub-contractor teams and independent truckers, and Latinos fit that profile. Transporte Latino Magazine’s primary focus is to be the main channel of communication between the trucking establishment and the ever growing segment of Latino truckers.
• 75,000 copies nation wide and is BPA Worldwide audited. The total readership is about 345,000 every month.
Hispanic Trucker Profile
A survey showed that more than 64% of Latino truckers are Owner Operators
83% of Hispanic truckers choose Spanish as their primary language.
CONCENTRATION OF HISPANIC TRUCKER BY STATE
- CALIFORNIA 63% 63%
- TEXAS 62% 62%
- ARIZONA 51% 51%
- FLORIDA 41% 41%
- NEW MEXICO 33% 33%
- NEW YORK 32% 32%
- NEW JERSEY 29% 29%
- NEVADA 24% 24%
- OREGON 18% 18%
AVERAGE AGE OWNER
- AGE 21-25 OWNER COMPANY 6% 6%
- AGE 21-25 OWNER COMPANY 7% 7%
- AGE 25-35 OWNER COMPANY 27% 27%
- OPERATOR DRIVER 29% 29%
- AGE 35-45 OWNER COMPANY 38% 38%
- OPERATOR DRIVER 38% 38%
- AGE 45-55 OWNER COMPANY 29% 29%
- OPERATOR DRIVER 26% 26%