Automundo Magazine

Automundo is the premier Spanish-language monthly magazine serving U.S. Hispanic automotive enthusiasts and car owners since 1982. It is written, edited, and produced by a team of professionals with over 150 years of combined experience in marketing, advertising, and communications targeting the U.S. Hispanic audience. Automundo is a high-quality magazine, both in content and production, that effectively reaches Hispanic consumers — a demographic that represents 1 in 6 U.S. residents, totaling 50.5 million people. Where is Automundo and who are its readers? Automundo is distributed in print across the United States, while tens of thousands of consumers worldwide visit its website or download its free smartphone app daily. Hispanic consumers are the most geographically concentrated of any consumer segment. The two states with the highest number of Hispanic residents are California and Texas. Six additional states with more than one million Hispanic residents include Florida, New York, Illinois, Arizona, New Jersey, and Colorado. As of 2011–2012, Hispanic consumers had a purchasing power of $1.2 trillion. Automundo’s audience spends a larger percentage of discretionary income on goods and services than the general market. In terms of cumulative lifetime spending, Hispanics are expected to spend $2.52 million per person.